A Slice of Reality
And the resistance of detachment.
Allbirds. I wore them. Proudly.
After years of kicking them around, they were relegated to the back of my closet, and later into the donation pile. I haven’t thought much about them since.
I saw the headline this morning, “Allbirds Pivots from Shoes to AI.”
Here were my first thoughts:
What the hell does that even mean?
This feels like a dystopian Mad Lib.
Is this the AI bubble?
How can a shoe be artificial?
How can a shoe be intelligent?
Can coffee be AI?
Is Claude gonna buy High Frequency?
Has anyone named Claude ever tasted our coffee?
I probably looked like such a dork wearing Allbirds every day to the workplace in 2018.
Are their shoes going to be blasted into the Cloud?
I’m sure your thought process was exactly the same.
I wish everyone involved the best of luck during this Allbirds endeavor, but seriously, what the fuck?
I can make this promise to you – High Frequency Coffee will NEVER be an AI company.
Here’s why:
This is Real Life
We’ve been inundated with artificial stuff. Sweeteners, additives, plastics, adorable AI videos of humans interacting with squirrels.
As cute as these squirrels are, I’m sick of them. Nothing against IRL squirrels, though. If you have access to a domesticated squirrel, hit me up. I’ve got some squirrely ideas for content.
People crave inter-personal communication. It’s how we evolved as a species. It’s how we connect as a human race. It’s how we were meant to live.
High Frequency Coffee is to bring you back to real life.
Let’s stop burying our faces in our phones, staring at Excel grids, and admiring our own appearance on Teams.
Let’s be people again. Learn to love each other. And exist in the real world.
You wanna remember how good the real world can be?
Watch the “Real World/Road Rules Challenge” on MTV.
Or bring our coffee cart in to your office.
Either one works.
Touch Grass
Literally or metaphorically, but definitely not virtually.
The Metaverse grass SUCKS. It’s almost as bad as Florida grass.
Dopamine is Dope
Do I know what dopamine is and how it works? Not entirely. But I know that it’s dope.
Enough with the small bursts of dopamine from scrolling TikTok. We want the dopamine right from the tap. The sustainable type. The one that allows you to interact with your peers and let the happiness and good vibes resonate.
Side note: that last paragraph gave me a great idea. Instead of calling it our “cold brew tap,” I’m going to call it a “Dopamine Dispenser.”
A Taste of Reality
Until Willy Wonka creates the smell-evision or smell-ephone, you’re not appeasing your taste buds. Or nose buds(?).
There is really nothing like the first sip of High Frequency Coffee. I’m privileged enough to have this feeling every day. It kick-starts my morning. Brings me immense joy in that moment. And it resonates throughout my day.
Your body processes everything that goes into it and uses it as fuel.
Why not fuel it with the best tasting coffee around?
Bring Me To Life
Your slide deck is not sentient. Neither is your one-pager. Nor your A-frame branded sign.
Make your brand come to life. Give it a pulse. Let HFC be the defibrillator for your brand.
And yes, the title for this section is a reference to Evanescense.
WAKE ME UP INSIDE.
So what now?
I’m not going to change the direction of the world’s trajectory. I’m not going to pop the AI bubble. I’m not going to bring us back to the glory days of year’s past.
Do I wish we could go back to the days where a distant sound of dribbling basketball served as a “come shoot hoops with me” text? Do I miss sitting at a diner and just talking without any notifications to distract me? Do I yearn for the days where a shoe brand made billions selling sneakers and the farfetched fantasy of dominating the NBA?
I wish for it all back. I loved how it was.
But that’s not where the world is right now. We’re in a world dominated by AI deepfakes, incessant pings, and a detachment from each other.
We want to be your slice of reality.
Book us here.
